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One method businesses can adapt is by offering hybrid roles during which salespeople work together with prospects online, thereby increasing their expertise pool and lowering geographical limitations on the workers they’ll recruit. The highest shares of web customers who purchased or ordered items or companies over the web in the 12 months prior to the survey have been recorded within the Netherlands (94%), Denmark (92%) and Sweden (89%). On the opposite hand, fewer than 50% had shopped online in Romania (44%) and Bulgaria (42%).

• RHB Banking Group engages with customers by way of