The share of merchandise with unit-total prices below RMB2,000 jumped from 18% in 2022 to this year’s 35%, whereas the contribution from costlier ones fell. The market is seeing speedy progress as more males use jewellery as a form of self-expression. As a part of the wider shift to formal put on this season, Hatton Jewels has observed a growing demand specifically for equipment to fashion fits.
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